Growth driver in the energy drinks segment: OeTTINGER brings „Bang Energy B.V.“ to Germany
As the exclusive distribution partner of Bang Energy B.V., OeTTINGER Brewery GmbH is launching the popular US Bang® energy drink onto the German market.
Bang is currently the fastest growing energy drinks brand in the USA. In the space of just eight years, this newcomer has taken a market share of 10%, climbed up to third place among the most-purchased energy drinks and, in 2019, reached the incredible revenue milestone of USD 1 billion. About 60% of Bang’s sales are additional sales in the US energy drinks category.
High-flier from the USA
Jack Owoc, CEO and CSO of Bang Energy, knows its sales potential in Germany: “Bang has revolutionized the entire energy market in the USA. With our compelling products and such an innovative, high performance distribution partner as OeTTINGER, we are going to revolutionize the market in Germany as well. Not for nothing is our motto: ,Fuel your destiny!’ Bang does this 100%.”
OeTTINGER Managing Director Peter Böck adds: “The energy drinks market is also growing substantially in Germany. But Bang, the US high-flier, is about to raise the bar even higher. People who are already regular buyers of energy drinks will love every taste in the range! What’s more, those who are not yet buyers of drinks in this segment, especially sporty and health-conscious consumers, will be won over by the ingredients. And these drinks are unmatched in their design.”
A compelling case
Bang energy drinks have their roots sales in the US fitness industry, which began to grow significantly in 2012. They are zero calories, zero sugar, zero carbohydrates and zero artificial colors. Their special ingredients are natural caffeine and Branched-Chain Amino Acids (BCAA). Bang is particularly aimed at Generation Z, the social media generation: It has over 1 billion followers on Instagram, TikTok and YouTube, most of whom are fitness-oriented influencers and fans.
OeTTINGER is launching the following six varieties in Germany: Black Cherry Vanilla, Blue Razz®, Peach Mango, Rainbow Unicorn®, Lemon Drop and Candy Apple Crisp®.
About Bang Energy B.V.
Bang Energy B.V.’s parent company is VPX. Jack Owoc is the CEO, CSO and founder of VPX Sports/Bang Energy and its extensive portfolio of allied brands. Bang Energy was founded in 1993 with one goal in mind: to produce highest grade, university-proven sports supplements and performance beverages in the world. Bang Energy has funded over 28 landmark, human-subject studies on its products, including BANG® energy drink, at UCLA, University of South Alabama, Florida State University, Baylor, University of Southern Maine, Memphis University, College of New Jersey, FIU, and other top universities in the country. Jack Owoc and this team continue to update and release new nutrition products, proudly maintaining his distinction as the “Frontrunner in Sports Nutrition.” For more information and daily trendsetting updates, workout tips, and supplement research, stay connected by following Jack Owoc on Instagram @BangEnergy.CEO.