Handelsblatt rankings: Consumers again won over by OeTTINGER's impressive value for money
Consistently high quality at a fair price – this is what makes the products made at our OeTTINGER Brewery stand out from the crowd. And German consumers have attested to this fact yet again as part of a nationwide survey: In the major value-for-money rankings produced by the business newspaper Handelsblatt, we once again achieved the excellent score of second place in the “Beer” category.
Our Managing Director of Sales and Marketing, Peter Böck, says: “In these times of high inflation, consumers are paying closer attention than ever before to value for money. If anyone is a good judge of this, it’s them. For this reason, we are absolutely delighted about finishing in second place in these rankings. We view this as great appreciation for our whole company. Even in these difficult times, together, we are able to operate efficiently so that we can continue offering consumers high-quality drinks at a fair price. This is the cornerstone of our success, and we are immensely proud of this.”
The Handelsblatt brand rankings are based on the brand index of the market research and data analytics firm YouGov. To this end, several thousand consumers in Germany are asked for their opinions on more than 1,300 different brands every day.
In addition to consumer questionnaires, our products have also performed very well in quality tests by independent experts. Our brewery locations have already received over 300 awards for top product quality by the DLG (German Agricultural Society), in addition to eleven regional and five federal awards.
So, to conclude: OeTTINGER boasts a long-standing tradition of consistently high quality!