HEMP TO-GO: Original OeTTINGER Cannakiss now available in a can
OeTTINGER Brewery is now looking to secure a permanent place in the German retail industry for its new festival drink Original OeTTINGER Cannakiss, which is now available in 330ml cans. Peter Böck, Managing Director at OeTTINGER Brewery, says: “Our guerilla test marketing launch for Original OeTTINGER Cannakiss in returnable PET bottles since the start of summer has proven that the latest addition to our extensive OeTTINGER range is more than welcome amongst consumers. The time has now come to win over the hearts and minds of consumers across Germany. Cannakiss in a can – which promises to drive growth on the German beer market – is the first step.”
Punchy hemp aroma meets subtle freshness – Vollbier also in the pipeline
Original OeTTINGER Cannakiss is a beer mix drink with an alcohol content of 2.5%. Its unique combination of select organic green tea, hemp and herb extracts makes it particularly special. The THC content of the hemp used does not exceed 0.2%, meaning that it comes in below the legally permissible threshold value in Germany.
The basis for OeTTINGER Cannakiss is our popular Original OeTTINGER Helles. OeTTINGER Brewery has lent this innovative beer-mix drink a subtle, fresh element with the aim of counteracting the herby notes that hemp brings to the table. Böck says: “This combination ensures that OeTTINGER Cannakiss provides a full-bodied and rounded taste experience in equal measures. It is just the right drink for anybody who likes trying something new or who prefers lighter beer varieties, as well as of course for anyone convinced that hemp and OeTTINGER beer can be a match made in heaven. Personally speaking, it’s an amazing combination.”
But for those who prefer something a little stronger, the perfect drink for you is set to come out later this year: OeTTINGER Brewery is currently working on a punchier full beer variety with a higher alcohol content. Peter Böck is convinced that OeTTINGER Cannakiss “has the potential to grow into an entire product range. Of course, in order to record healthy growth right from the start, we are also planning to exploit the opportunities presented by our wide range of bottling plants, which are geared towards a huge variety of different containers.”
Enormous growth potential for hemp products in retail
The trend towards hemp use in everyday products originated in the USA and Canada and has now evolved into a huge growth market in these countries. However, with the development of Original OeTTINGER Cannakiss, OeTTINGER Brewery has entered completely new territory: OeTTINGER is the first beer brand in Germany that has dared to develop a beer mix drink with hemp for the general market.
Peter Böck explains: “In Germany, hemp products are still a rarity at the point of sale, which automatically makes them unusual products. They arouse the consumers’ curiosity as hemp is likely to be an unknown taste to the majority.” In Germany, there are still not that many manufacturers working with hemp as an ingredient, and so offering hemp products is an enormous competitive advantage for both manufacturers and retail.
Böck comments: “Because of their unique and distinctive characteristics, Original OeTTINGER Cannakiss and the wider, future range of product varieties from our Cannakiss family are ‘must-have’ products that can take center stage on any market.”