Michael Griess becomes National Sales Director at OeTTINGER Brewery GmbH

Michael Griess (54) is to become the new National Sales Director for the brand business of OeTTINGER Brewery GmbH from March 01, 2020. Griess is an internationally experienced manager and was most recently employed as Commercial Director and Member of the Management Board at The Nielsen Company Germany, a market research firm, where he was responsible for managing all key accounts in the German drinks industry, among other roles. He has also previously been Director of Sales and Channel Marketing for the Carlsberg Group’s Germany-based business. As National Sales Director at OeTTINGER, Griess will act as the main contact for trade partners. Moreover, he will play a key role in shaping the company’s marketing and sales strategy.

Peter Böck, Managing Director for Sales, says: “We are absolutely delighted that we have been able to secure the services of Michael Griess, a highly experienced manager on both a national and international level, for our nationwide sales. We are convinced that with him, we will together be able to shape OeTTINGER’s future for the better in a challenging market environment.”

Michael Griess is set to succeed the current National Sales Manager, Jörg Fritze (56), who at his own request will leave OeTTINGER Brewery at the end of March 2020 in order to pursue a new professional challenge. Fritze previously worked for OeTTINGER as national Key Account Manager for retail sales since 2009, before assuming overall leadership for domestic sales in 2015. Over the past eleven years, he has made an outstanding contribution to OeTTINGER Brewery and, together with his team, has overcome a series of challenges. Among other measures, Fritze’s key accomplishments from his time at OeTTINGER include the implementation of a new placement and marketing concept and the standardization of the company-wide sales force. Moreover, he helped launch numerous new products and oversaw the further development of the OeTTINGER brand range.

Peter Böck says: “On behalf of our whole company, I would like to thank Jörg Fritze for his many years of service and his extraordinary commitment to OeTTINGER Brewery. He played a key role in improving the efficiency and standardizing our sales force in addition to establishing OeTTINGER as an attractive, high-margin brand in the retail industry. We wish Jörg all the best for the future, both professionally and personally.”

New National Sales Director for the brand business of OeTTINGER Brewery: Michael Griess.


A tradition of top quality: OeTTINGER awarded DLG prize for long-standing product quality

Award-winning product quality is a proper OeTTINGER tradition: It is hardly surprising, then, that our Oettingen, Mönchengladbach and Braunschweig sites...

OeTTINGER Brewery history: From horizontal to vertical beer

It will soon be half a century since the year 1972, when our first large storage tanks arrived in Oettingen. They...

The courage to go his own way: How Günther Kollmar shaped our success story

As a young man, Günther Kollmar (1937 to 2013) had always wanted to make a vocation out of history. In...