NEW GLORIETTA ISO-SPORT PINK GRAPEFRUIT ADDITION TO THE RANGE
The Oettinger Brauerei GmbH continues to expand its wide and varied product range. There is now a new Iso-Sport Pink Grapefruit addition to the popular range of Glorietta lemonades. The isotonic thirst-quencher doesn’t just stand out from the crowd on account of its outstanding bitter-sweet and fruity taste – it’s also something wonderful for the eye to behold. The intensive orange colour of the new lemonade is hard to overlook and is thus a real attention-grabber on the shelves of food retailers. Glorietta Iso-Sport Pink Grapefruit will only be sold in Southern Germany and is available in environmentally-friendly half-litre reusable glass bottles.
The Pink Grapefruit flavour adds a second low-calorie slightly sparkling sports drink to the Oettinger range. “Isotonic drinks are ideal for topping up energy lows, especially now with summer just around the corner,” confirms Jörg Dierig, Managing Director of the Oettinger Brewery. “These Iso-Sport products now mean that thirst really is a thing of the past.”
Producing around 930 million litres, the Oettinger Group is one of Germany’s largest brewing companies. Every year it bottles around 2 billion bottles and cans with beer, beer-mix drinks and soft drinks. The family-owned company, which has been based in the Bavarian town of Oettingen since 1731, now has a workforce of 1,050. Apart from end-to-end quality control, state-of-the-art production facilities at four different sites, a Logistics Centre and company-wide environmental awareness, the company also endeavours to provide attractive pricing – made possible by efficient direct sales. Oettinger products are sold across the globe. The entire range of beer has also carried the official “GMO-FREE” seal since March 2013 – in the spring of 2015, the “GMO-FREE” and “Non-GMO” seal was also extended to export beers.