New name, new design – same great taste: "Hell” becomes "Helles"

A true OeTTINGER classic has been given a makeover. From now on, the best-selling beer, which previously went by the name “OeTTINGER Hell”, is to be called “OeTTINGER Helles”. The diamond pattern on the label has also been tweaked: out with the red, and in with the light blue. Managing Director Peter Böck says: “This conscious decision to change the name and colorway serves to highlight our roots and represent the home region of our beer even more effectively.”

However, he knows that it is now not just the people of Bavaria that are being won over by the OeTTINGER light Vollbier’s balanced original wort, subtle hoppy notes and lively finish. “The new look also enables us to secure further growth in northern Germany as well as in our core region of southern Germany, in addition to tapping into new markets. Here, alongside Pils, Helles, a true Bavarian classic, is growing in popularity. The new name in combination with the new label is now much more fitting and harmonious.”

The new label serves as a taster for additional modernization efforts within the range, which OeTTINGER intends to implement during the fall. However, one thing will certainly not change: The taste. Top quality at the best price – this will also remain OeTTINGER’s top priority in the future. Böck assures us: “Every sip is original: We will continue to uncompromisingly keep this promise in the future.”


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