"OETTINGER PUTS ITSELF TO A BLIND TASTE TEST": WIDE REACH ON FACEBOOK
Oettingen, 29 November 2016. OETTINGER was the first German brewery to put itself to a nationwide blind tasting test this summer and actively invited customers to taste its own beer with competitors’ products. The hits on Facebook show that the campaign attracted a lot of attention. OETTINGER reached a massive 27.3 users within four months with its blind tasting test. The brand gained over 22,000 new fans during this time on Facebook, Instagram and YouTube. The passionate OETTINGER Master Brewer Erwin Hopfenbach, embodied by actor Nico Nothnagel, was the face of the campaign. The initial clip introducing him as the man character alone was viewed 1.17 million times on Facebook and viewed 120,000 on YouTube to date.
Oettinger blind taste test: top marks in Ludwigsburg The campaign tour across Germany with the slogan “0% prejudices. Simply try.” has been very successful with around 2000 participants at seven venues. Apart from the beer, the cult VW camper van, which turned up to a number of venues, was also extremely popular with the blind test participants. Some 70% of all testers in Ludwigsburg, Usedom, Hamburg-Harburg, Leipzig, Koblenz, Waltrop and Stuttgart rated OETTINGER in first or second place. The brand achieved top marks at the inaugural event in Ludwigsburg where the traditional beer was rated in 1st or 2nd place by an impressive 78% of the 350 testers.
Did you know? If you carry out a blind taste test at home, you can publish your photo of the event on the microsite www.oettinger-bier.de/blindtest. Budding blind testers can also purchase the “Oettinger Master Brewer’s Game” in the online shop for the net price of €4.30. You have to answer beer-related questions and make fun moves, as well as subjecting yourself to the blind taste test if you want to win the game and become a Master Brewer.
“We are thrilled that so many people have taken part in our nationwide campaign,” states Jörg Dierig, Managing Director of the Oettinger Brewery. “We are very proud of the result. We wanted to prove that it is only the taste of the beer that matters.” Precisely because the campaign was so successful, the brewery plans to continue the blind taste test once again in 2017 to enthuse even more people about the products.
Producing around 930 million litres, the Oettinger Group is one of Germany’s largest brewing companies. Every year it bottles around 2 billion bottles and cans with beer, beer-mix drinks and soft drinks. The family-owned company, which has been based in the Bavarian town of Oettingen since 1731, now has a workforce of 1,050. Apart from end-to-end quality control, state-of-the-art production facilities at four different sites, two logistics centres and company-wide environmental awareness, the company also endeavours to provide attractive pricing – made possible by efficient direct sales. Oettinger products are sold across the globe. The entire range of beer has also carried the official “GMO-FREE” seal since March 2013 – in the spring of 2015, the “GMO-FREE” and “Non-GMO” seal was also extended to export beers.