Reaching out to more people: OeTTINGER cooperates with "Postillon24"
Listen to “Last Christmas” for a week? Who would do something like that? Thiess Neubert from the multimedia satirical magazine “Postillon24” has put this absurd idea into practice – with the kind support of our OeTTINGER brewery.
We began working with “Postillon” this December in order to reach out and sustain consumer interest in OeTTINGER to those who have so far had little or no contact with our drinks.
In the experimental fiction series called the “Neubert Experiment” after its creator, anchor man Thiess Neubert will be trying something completely absurd once a month. The result will be posted as a video clip. “Postillon” has several million followers on its German social media channels such as Facebook, Twitter, Instagram and YouTube, to name just a few. So there is a great deal of potential for us to draw the attention of many new people to OeTTINGER and our products in our home market, and to inspire them with our drinks in the longer term.