The Oettinger Brewery pours cold water on prejudices

Men feel sorry for themselves, women can’t park and cheap beer can’t be any good. OETTINGER Brauerei GmbH is currently turning its attention to prejudices, particularly those relating to its own beer. Because the brewery has established, time and time again, that many consumers are surprised that they really can’t taste the difference with their preferred beer in a blind tasting. With the slogan “Pour cold water on prejudices”, the Oettinger Brewery is inviting customers throughout Germany to a series of blind tastings from June to September. “For years, our Oettinger beer has been associated with the cliché that cheap beer can’t be any good, although we regularly score top marks in quality and taste tests,” explains Jörg Dierig, Managing Director of the Oettinger Brewery. “That’s why we are actively inviting consumers to convince them and others with a blind taste test.”

Last year the brewery garnered a lot of attention with its “OETTINGER puts itself to a blind taste test” campaign. With an in-house produced board game, the “Oettinger Master Brewing Championship”, and a campaign tour across Germany, the brewery underlined how convinced it is of the quality of its beer. A series of humorous online clips showed the fictitious master brewer Erwin Hopfenbach heading off in his VW camper van to advertise the genuine taste of Oettinger beer throughout Germany.

Oettinger Brauerei GmbH is seamlessly building on the successful 2016 campaign with this year’s PR. The clever linking of promotions at the POS and in public to its online and social media activities is helping to promote sales and a more positive brand image. At the outset, Oettinger encourages social media fans and their friends to try a range of beers without them being aware of the brand names. The most original submissions will be rewarded, among other things, with an exclusive event for fans and around 30 of their friends.  Master Brewer Erwin Hopfenbach will also be endorsing a new and exciting blind taste tour and sharing his experiences online – quirky, fun and giving prospective customers food for thought, he is planning to “pour cold water on prejudices”.

You can find all dates on the website at or on Facebook at

The Oettinger Brewery Editorial team would be pleased to provide you with the “Master Brewing Championship” game free of charge, on request. Please e-mail

Producing around 920 million litres, the Oettinger Group is one of Germany’s largest brewing companies. Every year it bottles around 2 billion bottles and cans with beer, beer-mix drinks and soft drinks. The family-owned company, which has been based in the Bavarian town of Oettingen since 1731, now has a workforce of 1,050. Apart from end-to-end quality control, state-of-the-art production facilities at four different sites, two logistics centres and company-wide environmental awareness, the company also endeavours to provide attractive pricing – made possible by efficient direct sales. Oettinger products are sold across the globe. The entire range of beer has also carried the official “GMO-FREE” seal since March 2013 – in the spring of 2015, the “GMO-FREE” and “Non-GMO” seal was also extended to export beers.